Centralize, enrich, and optimize your product data. Create custom feeds for Google Shopping, Meta, marketplaces, and more—powered by analytics and automation.
Wonder Feed is a data operations platform that helps e-commerce businesses manage their entire product feed workflow from a single hub.
Product data from multiple sources (CSVs, APIs, databases) into one unified platform
GA4, Google Ads metrics like ROAS, POAS, and custom calculations to make data-driven decisions
Using visual strategy builder to automate complex data transformations and logic
For Google Shopping, Meta Catalog, marketplaces, and any custom channel requirements
Monitor feed effectiveness and continuously improve based on real performance data
Schedule imports, updates, and feed generation to run automatically 24/7
Built for e-commerce operations teams managing:
Large catalogs that need systematic management
Business rules, calculations, and enrichment logic
Data-driven decisions using analytics and metrics
Different rules and feeds for different regions/brands
Used by:
See how e-commerce teams use Wonder Feed to solve their most challenging data problems
Import GA4 conversion data → Calculate ROAS per product → Create custom feeds that prioritize high-performers for Google Shopping campaigns → Automatically exclude low-performing SKUs
Maintain one central catalog → Apply country-specific rules (pricing, language, shipping) → Generate localized feeds for 10+ markets automatically → Update all feeds with a single data refresh
Import base catalog → Add custom fields (seasonality, margin, stock velocity) → Use strategy builder to auto-tag products → Generate enriched feeds daily with smart categorization
Track which products get clicks but don't convert → Identify missing data (images, descriptions) → Prioritize catalog improvements based on traffic potential → Measure impact of changes
What used to take 2 days now happens automatically every night
A simple 4-step workflow that transforms your product data operations
CSV uploads, API connections, database integrations
Import analytics, create custom fields, calculate metrics
Visual rules engine: IF ROAS > 300% THEN priority = high
Auto-create XML feeds, track performance, iterate
Explore the Wonder Feed platform interface and features. Click any screenshot to view it in full size.
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Wonder Feed combines enterprise-grade data management with user-friendly automation. Here's what powers your product feed operations:
See how Wonder Feed can centralize your product data, automate feed generation, and optimize performance across all channels.